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For practitioners

Recommend food, not a supplement.

An FDA conventional-food program for naturopathic doctors, integrative MDs, sports medicine, and pediatric clinics.

What’s included

A clinical-grade program, not just a wholesale price.

  • No DSHEA disclaimer

    Food classification removes the supplement-aisle caveats. Recommend with the broader latitude FDA gives conventional foods.

  • Third-party verified, every batch

    ORAC 1,605,600 μmol TE per 100g, plus polyphenols and glucosinolates. CoAs published online and indexed by batch.

  • Clinical one-pagers

    Mechanism summary, dosing protocols, ingredient table, citations. Reviewed and signed off by Dr. Rubin.

  • Free sample kits

    Branded kraft kit with sample-size jars and a clinical one-pager. Free, on request, before any commitment.

Inside the facility

The clinical-grade operation behind every jar.

These are the rooms where your patients’ food is grown. No stock photography, no contract farms, just our racks in Scottsdale.

Microgreens under purple grow lights
Peak nutrient density
Full vertical rack of microgreens
Indoor vertical farming
Mature microgreens under grow lights
Days 7 to 14
Indoor microgreen grow rack
Climate-controlled grow room
Corridor of grow racks at the Urban Roots Farms facility
Production corridor
Mature microgreens ready for harvest
Ready for harvest
Dr. Dan Rubin, ND FABNO
AANP Physician of the Year · 2024 / 2025

Dr. Dan Rubin, ND FABNO

Formulator · 28+ years clinical practice

From the formulator

This whole-food blend reflects what I recommend in clinical practice: concentrated, certified organic whole-food nutrition, food not a supplement, that addresses the terrain at its root.

Dr. Dan Rubin, ND FABNO · Medical Director, Naturopathic Specialists LLC

Practitioner applications go to Robb Blackaby, our co-founder. He’ll walk you through clinical positioning, dosing, and how the formulations fit your patient population. Free sample kits ship on request.

Apply for an account

Peer-reviewed evidence

Independent science behind every recommendation.

Five of the seven microgreens in TrueMicro were directly assayed in a peer-reviewed study co-authored by USDA Agricultural Research Service scientists. The findings consistently show concentrations of vitamin C, vitamin E, vitamin K1, and the carotenoids meaningfully higher than mature-stage counterparts.

Citation

Assessment of Vitamin and Carotenoid Concentrations of Emerging Food Products: Edible Microgreens

Zhenlei Xiao, Gene E. Lester, Yaguang Luo, Qin Wang.

Journal of Agricultural and Food Chemistry, 2012, 60, 7644-7651. DOI: 10.1021/jf300459b.

Sample size

25 commercially grown microgreen varieties, 3 replicates each

Funding

USDA-ARS Project 1265-43440-004-00

Methodology

Reverse-phase HPLC with photodiode array detection. Spectrophotometric ascorbic acid assay. Conducted at the USDA Beltsville Agricultural Research Center.

Open in journal
Findings most relevant to the formulation
  • 147 mg / 100g

    Vitamin C in red cabbage microgreens

    6× the concentration of mature red cabbage. 2.4× the daily Estimated Average Requirement.

    Xiao 2012, Table 3

  • 127 mg / 100g

    Vitamin E in green daikon radish microgreens

    Highest of all 25 varieties tested. Tens of times higher than mature spinach.

    Xiao 2012, Table 5

  • 10.1 mg / 100g

    Lutein + zeaxanthin in cilantro microgreens

    11× the concentration in mature cilantro. Critical pigments for macular and retinal health.

    Xiao 2012, Table 4

  • 3.1 – 4.1 µg / g

    Vitamin K1 in pea tendrils & garnet amaranth

    Comparable to or higher than mature broccoli, the most commonly consumed K1 vegetable in the United States.

    Xiao 2012, Table 2

Vitamin findings are sourced from the peer-reviewed study above. ORAC, polyphenol and glucosinolate values referenced elsewhere on this site are from independent third-party assay (AzLab) of finished TrueMicro and TrueMyco. The two evidence streams are complementary, not interchangeable.

See the full research

Practitioner pricing

We don’t hide the math. The dispensary margin is yours.

45% off retail, $41 minimum order, mix freely across SKUs. Free sample kit on request before you commit.

Product
Retail
Practitioner

TrueMicro

Seven peak-harvest organic microgreens

$75

$41

45% margin

TrueMyco

Microgreens stack with Cordyceps, Chaga, Lion's Mane at 100mg of 10:1 extract each (1,000mg raw equivalent)

$95

$52

45% margin

The Daily Bundle

Both jars, the complete daily protocol

$135

$74

45% margin

Pricing shown is for reference. Final practitioner pricing, payment terms, and shipping are confirmed at account approval. Net-30 terms available after three reorders.

Open an account

Apply for a practitioner account.

Applications are reviewed by Robb Blackaby and the team, usually within one business day. Free sample kits ship on request before you commit.

We’ll review within one business day. Approved accounts get an email with ordering details.

Questions before you apply?

Schedule a fifteen-minute discovery call. We’ll walk through clinical considerations, dosing, and how the program fits your practice.

From Scottsdale, AZ to your kitchen

Ships to all 50 states · 2–4 day delivery from our facility

USDA OrganicThird-Party TestedMade in Arizona